DUCATI – NEWS & EVENTS
The World Ducati Week is back for 2020! Every two years, the largest Ducati rally in the world brings together thousands of enthusiasts, as shown by the approximately 91,500 visitors that took part to the last edition.
The 11th WDW dates are: 17, 18 and 19 July, and as a tradition, it will be at the “Misano World Circuit Marco Simoncelli”, Misano Adriatico (Italy).
All details of the event will soon be available on wdw.ducati.com, meanwhile, enthusiasts can already save the calendar date and schedule attendance for WDW2020.
Revolutions Accessories LLC, a subsidiary of Al Masaood Group and the authorized distributor of Ducati motorcycles in the UAE, has supplied 12 new Panigale V4 R sport bikes to Abu Dhabi Police which will used for VIP escorts and high-end events in the emirate such as the Formula 1 Abu Dhabi Grand Prix. Supervised by a specialist team, the 12 motorbikes will also carry out traffic control tasks, accompany official processions and essentially assist patrol personnel as they carry out their roles and responsibilities.
Motorcycle patrols are integral to Abu Dhabi Police operations including regulating traffic, monitoring roads and participating in official events. Utilized in line with the best advanced standards, they are considered throughout law enforcement as a valuable addition to the concept of security and police patrols, and essential when covering important and diverse areas.
Joel O’Brien, General Manager, Revolutions Accessories LLC, said: “All actions that personnel may need to take while on patrol can be carried out with greater confidence thanks to the enormous progress that has been made in the field of safety – a topic that is at the core of everything Ducati does. Abu Dhabi Police have demonstrated sustained interest in all development stages of vehicles used for police work and their mechanisms with regards to safety and performance. We were pleased to supply Abu Dhabi Police with 12 Panigale V4 R’s, and we have no doubt they will achieve the highest levels of quality in the services provided to the community and enhance security and traffic safety according to the highest standards.”
The Panigale V4 R has been designed using innovative technology to give riders a unique driving experience and embodies brand new products that meet and surpass the expectations of customers. This is the result of the Ducati’s aim to increase customer satisfaction and guarantee the best after sale services available. Al Masaood has always catered to strengthen its profile and enhance motorsport in the country, and the Panigale V4 R hails sets a new paradigm in motorcycle production with its revolutionary design – replacing the iconic 1299 of the Ducati superbike range.
Superbike launched at exclusive event at Sheikh Zayed Road showroom
Revolutions Accessories LLC, a subsidiary of Al Masaood Group and authorized distributor of Ducati motorcycles in the UAE, has unveiled the new Ducati Panigale V4 R at an exclusive event that took place recently at the Ducati Showroom on Sheikh Zayed Road. Developed to elicit a symphony of emotions, the new superbike transforms the concept of performance: in addition to acceleration, braking ability and being able to set best lap times; the safety and ease of riding regardless of experience level is also enhanced.
The new Panigale V4 R embodies the maximum expression of Ducati values: style, sophistication and performance. One of the main features – the Desmosedici Stradale R engine – operates uniquely due to the oval throttle bodies with aerodynamic throttles and increased 4 mm diameter (56 mm in total). The engine is connected to variable height intake funnels and is fitted to accommodate the Akrapovič full-racing exhaust, boosting the power to 234 HP.
Joel O’Brien, General Manager, Revolutions Accessories, said: “The Panigale V4 R has been designed using innovative technology to give riders a unique racing experience. Providing brand new products that meet and surpass the expectations of customers”. This is line with the dealerships focus of increasing customer satisfaction and guaranteed after sale services. In addition, he commented: “We have always catered to race enthusiasts through the most popular and anticipated bikes and this latest release will strengthen our profile and enhance motorsport in the country.”
The Panigale V4 R hails from the 2019 models of Panigale V4, which sets a new paradigm in motorcycle production with its revolutionary design to replace the iconic 1299 of the Ducati superbike range. The cutting-edge invention enhances performance and rideability to cater to varying skill levels of riders. It draws from the technological prowess of superbikes from the racing world to offer a road adventure that comes close to its MotoGP counterpart. Ducati also recently set a new world record in World Superbikes, winning 11 consecutive races in the 2019 season so far to eclipse the previous record of eight straight wins – also held by Ducati. In addition, these wins have amounted in Ducati recently celebrating 350 overall wins in the World Superbike Championship.
Ducati’s UAE showroom is offering a full range of products and services for motorcycles, merchandise, riding equipment, parts, and accessories; as well as finance and insurance facilities through strategic partners. The facility is equipped by the latest products and well-trained staff and workshop technicians to provide the highest quality of sales and after-sale services.
Ducati participated in the Dubai Motorbike Festival 2019, which took place on 11-12th January at Dubai’s World Trade Centre under the Royal Patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. Dubai Motorbike Festival is the largest exhibition of its kind in the region and is a platform for motorbike enthusiasts, professionals and business owners to gather amongst the latest brands and innovations on the market.
The entire UAE biking community was in attendance alongside various groups from across the Middle East and the event provided the perfect opportunity for motorbike enthusiasts to converge with fellow bikers and check out the newest products and trends. The festival is also hosted The Dubai Motorbike Stunt Battle, where athletes on bikes and ATVs competed to produce and showcase the most creative and fearless stunts.
Ducati – distributed throughout the UAE by Revolution Accessories LLC, part of Al Masaood LLC – presented and showcased their own latest models, including the Superbike 959 Panigale Corse and the Superbike Panigale V4 Speciale Tricolore. Visitors also had the opportunity to enjoy and admire an exclusive wide range of Ducati merchandise, riding equipment, parts, accessories and take part in demo rides of models like the Monster 1200, the Hypermotard 939 and the Scrambler Sixty 2.
Marwa Kaabour, Group Marketing and Communication Manager, Al Masaood said: “The Dubai Motorbike Festival 2019 gave us the opportunity to throw the spotlight on some of Ducati’s models, particularly the Scrambler Sixty 2, along with the latest offerings in the UAE market. We also had a live engine build and an exhaust fitment on display during both days of the exhibition and it was a huge success.”
Ducati’s flagship store in the UAE is located in Dubai on Sheikh Zayed Road and offers a full range of products and services for motorcycles, merchandise, riding equipment, parts and accessories, as well as finance and insurance facilities through strategic partners. Top Speed Bikes, Tannir Motor Racing, Freedom Riders, Motorcycle Nerds, Forma Performing Boots, SENA and BELL also participated in the exhibition along with Ducati.
First-ever Al Masaood National Motorcycle Championship has officially kicked off at Dubai Autodrome Motor Sports Club
New racing cups include 600cc Supersport, 600cc Superstock & Ducati Cup
Motorsports enthusiasts and racing fans are set to an exciting five-month riding season with the first-ever Al Masaood National Motorcycle Championship, which opened on Saturday (November 17, 2018) at the Dubai Autodrome. Organized by Revolution Accessories, the sole distributor of Ducati superbikes in the UAE and part of Al Masaood LLC, and administered by Dubai Autodrome Motor Sports Club (DAMC), the championship is hosting three separate cups every month from November up to March 2019.
The new racing cups include the 600cc Supersport, the 600cc Superstock and the Ducati Cup. Riding is also made easy for the Ducati Cup with the introduction of the ‘Ducati Cup Arrive & Ride’ concept package for this season, using the Ducati Panigale 959 Corse being leased by Ducati UAE.
The package includes maintenance, fuel, tyres and spares and riders simply need to arrive on the race day as everything is set up, with the motorcycles fitted with full race kit and crash protection and technicians on standby for all necessary preparations and all other required assistance. Riders who opt to join the 600cc Supersport and the 600cc Superstock will be riding their own bike.
Joel O’Brien, General Manager, Revolution Accessories, said: “We are extremely excited to launch the Al Masaood National Motorcycle Championship to all motorcycle racers in the UAE as well as motorsports enthusiasts looking forward for the adrenaline rush this season at the Dubai Autodrome. We continue to work on innovative ways for riders to fully enjoy the benefits of a Ducati riding experience through the event in line with our mission to support motorsports in the country and we are confident that the five-month rising season will deliver a spectacular event for all fans of the sport.”
The races will be held on November 16-17, December 7-8, January 25-26, February 15-16, March 1-2, and March 22-23. For season and race entry fees, email firstname.lastname@example.org.
Revolutions Accessories, the sole distributor of Ducati superbikes in the UAE, part of Al Masaood LLC, a highly diversified group of businesses, is joining forces with the Emirates Driving Institute (EDI) to offer the unique experience of driving premium Ducati motorcycles after the course of earning a motorbike license.
The partnership was announced during a signing ceremony which was held recently at the Emirates Driving Institute Head Quarters in the presence of Khalifa Abdulla Al Masaood, Board member of Al Masaood LLC.
The scope of the agreement entails providing the latest models of Ducati, the world’s most attractive motorcycle for training to EDI students enrolling in the latter’s one-of-its kind premium motorcycle driving program, the Platinum Riding Course. The collaboration is expected to provide students a true rider’s experience to future safety on track and potentially on the road as well.
“Our mutually beneficial partnership is another opportunity for us to not only widen our network by forging long-term ties with relevant institutions but also to systematically reach out to the growing community of bike enthusiasts in the UAE. Students of EDI, who are planning to purchase a motorbike upon completion of the course, will have an opportunity to experience, early on, the timeless quality and unsurpassable power and standards of the Ducati brand.
“Once our agreement takes into effect, we hope to convince the new prospects that owning Ducati is the wisest investment, Ducati Bikes – in over 60 nations throughout the world these models dominate the dreams of the most ardent motorcycle enthusiasts,” said Khalifa Abdulla Al Masaood, Board member of Al Masaood LLC.
Mr. Amer Ahmed Belhasa, Chairman – EDI group of companies said: “Our vision is to build on our reputation as the leading learner and driver training organization in the Middle East and to remain at the forefront of road safety awareness. The addition of Ducati to our expanding fleet of luxury training vehicles aims to meet the growing interest of heavy bikes in the market. A hands-on training on these bikes has been added to the curriculum of motorcycle course to make our customers well-adapted to the bike mechanics, hence ensuring road safety.”
Al Masaood has successfully created its market position among the leading distributors of iconic automotive brands in the UAE. Al Masaood LLC aims to satisfy motorcycle enthusiasts by offering a full range of products and services for motorcycles; merchandise; riding equipment; parts; and accessories and the best in class service. Through Revolutions Accessories, Ducati is fulfilling the enthusiasm and passion of motorsports riders in the UAE as it vows to further engage this growing community in the country.
Ducati UAE, part of Al Masaood Group, a highly diversified group of businesses, participated in the World Ducati Week on its 10th edition held recently in Misano, Italy where thousands of Ducati bike rider champions and enthusiasts from around the world gathered for a three-day celebration featuring a wide range of exciting activities such as racing, riding courses, and Italian-style summer entertainment. The event was attended as well by this year’s Rookie Cup champion, Lara Pepler and members of the Ducati Owners Club UAE.
The 10th World Ducati Week, which was certified as a sustainable event, took place from Friday to Sunday (July 20 to 22, 2018) witnessed the presence of past and present world champions of the MotoGP and the Superbike. Participants also took part in DRE Academy riding courses and tested the latest 2018 models. Families and friends of Ducati bikers also enjoyed the signature Ducati Scrambler Land of Joy rally, as well as the musical events, beach party, and acrobatic stunts held during the weekend.
Ducati fans also watched the thrilling challenge of ‘The Race of Champions’ at the Misano World Circuit where renowned riders and Ducati flagbearers past and present competed head to head riding the limited-edition Panigale V4 S motorcycles. MotoGP and Superbike riders such as Andrea Dovizioso, Jorge Lorenzo, Danilo Petrucci, Jack Miller, Chaz Davies and Marco Melandri joined the challenge, including first-rate rider Troy Bayliss.
Joel O’Brien, General Manager, Ducati UAE, said: “With the ever-growing number of Ducati owners and fans across the UAE, the World Ducati Week is a fitting event to join the global Ducati community in Italy and become part of the thrills, the summer fun and the lifestyle that reflect one’s love of bike riding. It is an honor for Ducati UAE to be a part of this global celebration, together with the Ducati Owners Club UAE and it was a truly powerful event for all of us, in the company of bike champions showcasing the strength of Ducati bikes and its unique relationship with its riders. We can’t wait to come back for the next edition.”
At the local level, Ducati UAE has been working with the Ducati Owners Club UAE (Desmo) for regular events and activities that promote riding and safety such as First Aid Training and Advanced Rider Training. Desmo, inspired by Ducati’s unique engine, was established in 2010 and has since been growing steadily. Packed with weekly activities, the club meets in cafes for meetings and every Friday morning, the group rides together on pre-planned routes around the UAE enjoying their motorcycles and the iconic Ducati brand.
Ducati’s showroom in the UAE is located Dubai Motorcity, close to the Dubai Autodrome, offering a full range of products and services for motorcycles, merchandise, riding equipment, parts, and accessories, as well as finance and insurance facilities through strategic partners. For over 40 years, Al Masaood has successfully created its market position among the leading distributors of iconic automotive brands in the UAE.
Al Masaood Group, the official distributor of Ducati motorcycles in the UAE, has announced its latest Ducati Ramadan campaign, offering a month-long series of activities exclusively for owners and fans of the iconic Italian sport bike brand. Ducati is distributed throughout the UAE by Revolution Accessories LLC.
Al Masaood Group has lined up a series for Ducati fans and motorcyclists in the UAE such as a test ride event during the first week of Ramadan, the annual Ramadan promotional offers of up to 50 per cent discounts store wide during the second week, from May 20 to 26; an exclusive ladies’ night event on June 4 to 6; and an ‘Iftar Night’ gathering every Thursday during the whole month of Ramadan.
Joe O’Brian, General Manager of Ducati UAE/Oman, said: “Ramadan is an auspicious time for gatherings and we are proud to host several exciting events and deals for loyal Ducati owners and fans during the month. We are keen to sustain the enthusiasm and love for motorsports in the UAE, by bringing home the Ducati experience through these events, and continue to engage the growing community of motorbike riders in the country.”
Al Masaood Group has one showroom for Ducati in the UAE, which first opened in 2010 in Dubai Motorcity, close to the Dubai Autodrome, offering a full range of products and services for motorcycles, merchandise, riding equipment, parts, and accessories, as well as finance and insurance facilities through strategic partners. For over 40 years, Al Masaood has successfully created its market position as among the leading national companies in the UAE.